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5 predictions about One Direction’s forthcoming fragrance| Hollywood yohana

One Direction perfume fragrance


A million happy tweets were likely launched this morning when news broke that the boy band of the moment, One Direction, have signed a deal to launch a women’s perfume in 2013. WWD noted that this move will put the fivesome into even further competition with Justin Bieber, whose Girlfriend fragrance launched earlier this year. (We’re still impressed that eager fans haven’t stolen all the life-size cardboard cutouts of Bieber from drugstore displays across the country.) Of course, these days a cosmetics empire is almost mandatory for any act with a roster of record-breaking Top 40 hits (just ask Katy Perry, Lady Gaga or Nicki Minaj) so it’s no surprise that One Direction is entering the world of celebrity fragrance. While no details of the scent have been released—other than a tentative fall 2013 launch date—here’s five of our best predictions as to what One Direction fans can look forward to:
1. A telephone booth-shaped perfume bottle? The red phone booth from the cover of One Direction’s just-released album Take Me Home has become a fan favourite—and would make for a pretty cute perfume bottle.
2. Different fragrances for each One Direction member? What better way to make sales skyrocket! Though stores would have to be sure to stock more of the Harry Styles and Zayn Malik scents…
3. Could it be the first perfume that plays a song as you spray? Lady Gaga changed the game when she launched the first black-to-clear fragrance, making innovation just as important as marketing. So we’re imagining a bottle that plays the chorus from “What Makes You Beautiful” as you spritz.
4. Fans could determine the name of the fragrance: One Direction loves to host question and answer sessions online, so imagine if they turned to Twitter to take suggestions on what to name the scent?
5. Older fans will love it just as much as younger ones: For instance, the scent could be heavy on vanilla and buttercream notes appealing to the noses of a younger audience while still making us older fans (ahem…) feel beautiful.

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MEN’S FASHION: Design director Max Wolff is overseeing the rebirth of the Lincoln | Holld yohana

MEN'S FASHION: RenaissanceMan


The interior features leather in a perforated pattern that suggests bubbles rising in a glass of champagne. The exterior is the colour of cognac, with a base coat covered in multiple clear layers that impart an intoxicating shine. And the front is spanned by a grille that’s like the wings of an eagle in flight.
Looking at this new Lincoln MKZ Concept—unveiled at the North American International Auto Show in Detroit in January and presented at the Canadian International Auto Show in Toronto in February—it’s clear that Lincoln is aiming high.
Derrick Kuzak, Ford Motor Company group vice-president for global product development, acknowledged in a January press release, “With the Lincoln MKZ Concept, we are not introducing a new car. We are essentially introducing a new brand.”
“It’s a tremendous responsibility,” says Max Wolff, who, at the age of 38, joined Lincoln as director of design at the beginning of last year. He heads an all-new studio dedicated to the reinvention of the iconic luxury brand.
No one is disputing that the time for reinvention had come. In January, Business Week ran a story that pointed
to Lincoln’s declining sales, its geezer demographic and, as an example of further indignity, the 1970s-era Continental that carried the coffin of North Korean dictator Kim Jong Il.
In restoring Lincoln to a more debonair image, Wolff looked back to earlier heydays: the Zephyr of the 1930s and the Continental of the early ’60s, which, says Wolff, “stood apart as much for what it didn’t do as for what it did do.”
What it didn’t do was go in for the decorative fins that were then all the rage. Likewise, the MKZ Concept avoids what Wolff calls “surface entertainment.” Instead, it features sleek lines and an understated attitude that nonetheless announces that, as Wolff puts it, “It’s not going to be pushed around.”
Wolff’s words reflect a passion for cars that he’s had since he was a boy growing up in Australia, when he used to spend his time drawing pictures of them. Having worked for General Motors in Australia, Korea and the U.S. before taking a job with Ford, he still believes in automobile design as an example of art for everyday living.
But while his spiky hair and what he calls “the unkempt sort of half-beard thing” imply an artistic streak, Wolff gratefully admits that technology is a boon to design. Directing attention to the interior of the MKZ Concept, Wolff explains that there is no mechanical linkage between the transmission and the gearshift, which makes possible a full-length centre console. This offers a customer more places to put things, and Wolff proudly declares it to be “an amazing piece of sculpture.”
A production model of the MKZ Concept is scheduled to arrive in dealerships later this year, and plans are in the works for seven more all-new or significantly refreshed Lincoln models. Wolff promises, “The best is yet to come.” 

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