So as you might suspect, I get a fair share of emails from my blog readers. I think
one of the most frequently asked question is: what is the difference between editorial fashion and advertising/commercial fashion. Quite simply, as most of you know, editorial is what would be shown in a magazine. Advertising is selling a product or brand. Advertising tends to look cleaner, using simple lighting to really show off the clothing or make up. Editorial sells more of the mood and the situation the clothing would be worn in. There are less “rules” per se in editorial fashion photography because it’s a bit looser. “But what about advertising campaigns like Gucci or Prada?” one might ask. And, well, you are right! What about them?? The lighting is definitely not simple, nor the sets or the looks. They’re pretty “grand” ad campaigns. But look at J Crew. Simple lighting, clean backgrounds, and you really see the clothes. Gucci and Prada are labels known for their sexy, edgy and rather expensive clothing. J Crew sells to everyone. But Gucci sells to those who are privileged enough (or rich enough) to afford their clothes. So their campaigns depict that “other worldly” sensibility.
And does this apply to beauty campaigns. Yes, absolutely. MAC has a whole different branding tactic than say Maybelline or Noxema. Or Ponds. They both run ads and they’re both considered advertising beauty but the looks differ greatly. MAC shows red eye make up with a purple tinted lip liner and blue-red lipstick on a punk girl with an edgy light. Ponds? No way. Clean skin, pure light, fresh, young, vibrant. Those are words to describe their ads.
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