Moon Apparel gets styled by 10 of Canada’s top style bloggers. We’ve got the pictures! | Hollywood yohana

MOON Ambassadors Intro

Fresh from the launch of their new e-commerce website and recent pop-up shop in Toronto, Canada’s MOON Apparel has given us a peek at their new campaign, which will feature bloggers from across the country, including some very familiar faces.
The modern fashion line, which is helmed by Jordin and Tamara Mimran (the nephew and niece of Mr. Joe Fresh himself, Joe Mimran) is celebrating individual street style and in doing so have partnered with ten stylish fashion bloggers from five cities across Canada. The bloggers that have been specially selected will be members of an ambassador program set to launch this month in conjunction with MOON’s recently launched online store.
The fashionable ladies were asked to integrate their individual style with pieces from MOON’s Fall 2012 collection. The end result is captured in a photo they took of themselves and will be featured on the pages of an upcoming Fall 2012 Trend Guide. The bloggers will post their looks and style tips on their respective websites and readers will be invited to enjoy an exclusive limited time offer on the MOON items that have been showcased.
The campaign features two of our own Style Panel members, Gracie Carroll and Amy Nelson. Amy’s style tip for the look she chose is “pairing neutral colours like a dark brown or green trouser helps calm down the brightness and keeps the look wearable.”
The MOON Ambassadors have each embraced some of the key trends for fall, but naturally have put their own spin on the looks they put together. Montreal’s Robyn Chalmers and Toronto’s Nelia Belkova wore plum in two very different but classy looks with Robyn in heels and Nelia in a gorgeous plum dress.
Toronto’s Anita Clarke, Jen McNeely and Sharon Ng Hayes all worked in fall’s must-have black opaque tights in their respective photos. Anita edged up her red dress with a black leather jacket and leather boots, Jen looks ready for the cool fall temperatures in a white sweater (also seen on Gracie Carroll), a toque and fun blue rainboots, and Sharon kept it classy in a bright pink lace dress.

Style Panel: Pattern mixing made easy with 9 foolproof outfit tips! | Hollywood yohana

Style Panel Mixing Prints

Let’s be honest, mixing prints can be a scary and daunting concept for most girls out there. Sticking to a norm of block colours or one simple print in our sartorial choices is a safety net for many of us because we fear that mixing prints will result in a messy eyesore.
Many designers jumped on the bold print bandwagon for Fall 2012, from the delicate floral seen at Dolce & Gabbana to the fun geometric prints at Prada, but it’s a matter of mixing the two together that leaves most of us in a fashion pickle.
This week’s Style Panel has risen to the mixed-print challenge, and our members have come up with many new and comfortable interpretations to try out. An easy go-to print for some of the girls was stripes, as seen on The Style Mogul’s Christina Cravero’s floral and stripe combo and A Fashion Love Affair’s Cara McLeay who accented hers with gingham of the same colour. Also, please give a warm welcome to our newest Style Panel member, I’m a Little’s Alex Nikolajev, who kept her mixed prints classy and subdued by using colourful accessories from the same colour palette on her printed skirt. Leave it the Style Panel to take care of all of our fashion fears.

Jennifer Lawrence announced as the new face of Miss Dior | Hollywood yohana

Jennifer Lawrence TIFF Dior Couture Intro

Step aside Mila Kunis, because the girl on fire is taking over at Miss Dior.
The Hunger Games actress Jennifer Lawrence has just been announced by Dior as the new face of its Miss Dior handbag, which is her first major designer endorsement.
The campaign is set to debut March of next year, almost a year to the date of Raf Simons taking over as creative director at the design house. Jennifer Lawrence joins a legion of other Hollywood faces that have represented Dior including Marion Cotillard (who will continue to represent the brand as she has since 2008) and the aforementioned Mila Kunis. Though, no word yet if Mila Kunis will continue on.
Jennifer Lawrence has been one of the rare few to be let in to the world of Raf Simons and his spin on Dior. She attended his debut haute couture show in Paris and was recently seen in not one, but two designs of his while in Toronto in September for TIFF. (We can only blame ourselves for not picking up on this subltle foreshadowing!)
And while she was at TIFF, she was spotted hanging out with Kristen Stewart, who is the face of another high-end French brand, Balenciaga’s Florabotanica fragrance. Perhaps the two young stars discussed what’s it like to be the muses of two storied French fashion houses? We know Kristen Stewart will be answering questions live on the internet next week for Balenciaga—so can we hope for something similar from this collaboration between Jennifer Lawrence and Miss Dior?

Lady Gaga’s already worn Hedi Slimane’s first Saint Laurent collection twice. Take that Cathy! | Hollywood yohana

Lady Gaga wears Hedi Slimane Saint Laurent Spring 2013

Lady Gaga is no stranger to wearing designer wears, and it looks as though she couldn’t even wait a week to try on some of Hedi Slimane’s debut creations for Saint Laurent Paris.
The designer showed his much talked about Spring 2013 collection last Monday during Paris Fashion Week, and although it’s received much flak in the industry, Lady Gaga seems to be on Team Hedi, as the first to have worn pieces from his collection literally straight off the runway.
Lady Gaga was in London on Monday to promote her new fragrance at Harrods and was seen wearing an all-black seventies-esque gypsy skirt, shirt and jacket all from Hedi Slimane’s debut collection (the hat she wore, although looking like it came from the same collection, was unfortunately not a Slimane creation). She was then seen wearing the same outfit as she dined and chatted with WikiLeaks founder Julian Assange right across the street. Bizarre.
And of course she didn’t stop at just one Hedi Slimane outfit, as photos have emerged again of Mother Monster in yet another look from the collection while in Iceland to accept an award at the Yoko Ono Grant for Peace event.
One things for sure, we can safely assume they have forged an odd sort of friendship over their mutual disdain for fashion critic Cathy Horyn. Lady Gaga has had her own feud with the writer, and retweeted Slimane’s infamous remarks towards Horyn last week (they have since been removed) while praising the designer and the work he created. We’ll have to wait and see if Lady Gaga continues to wear his collection throughout the rest of the week, and maybe Horyn herself will have something interesting to say about their new friendship.

Blake Lively, Linda Evangelista, Elle Fanning and more! Who wore Chanel best on the Bijoux de Dimants red carpet? | Hollywood yohana

best dressed Chanel 80th anniversary party

In the battle of who wears Chanel best, the victor is often not easy to spot. Last night in New York City Chanel celebrated the 80th anniversary of its Bijoux de Dimants collection and as a fashion house known to attract many celebrities, this event was no exception.
Blake Lively made her first public appearance since marrying Ryan Reynolds (he snuck in after her red carpet walk) and wore Chanel from the Fall 2012 Couture collection. It was paired with Christian Louboutin heels (she really doesn’t wear anything else), Chanel jewels and a newlywed glow—Blake Lively’s skin looked fantastic! Alexa Chung, who recently announced she will be writing a book, wore an embroidered piece from the brand’s pre-Spring 2013 collection. The voluminous dress makes her look like a young girl attending a birthday party, but we’re into it.
The cover of our November 2012, 35th Anniversary issue features none other than Linda Evangelista, and she also attended the fête, wearing a classic Chanel bouclé belted dress. Her nude lip and natural hair proved that her look is timeless—and that guessing her age is no small feat. However, on the opposite end of the age spectrum is Elle Fanning, who wore a black velvet button-up dress with her thick blonde braid coming out from under little top hat—like a young Victorian pauper.
The first woman lucky enough to wear a piece from Spring 2013, however, was Diane Kruger. The collection debuted last week and she selected (or the house selected for her) a bright-blue strapless dress, which was paired with a yellow clutch and diamond earrings. And while she may have been given the opportunity to wear the newest Chanel collection, all the partygoers were given a special treat—a surprise performance from The xx.

Amy Adams like you’ve never seen her before! See all the quirky polaroids from her Boy. by Band of Outsiders campaign | hollywood yohana

Amy Adams Boy. by Band of Outsiders

For those weary of Amy Adams’ appeal, prepare yourselves: you’re about to be sold on the actress. As the new face of the fall campaign from Boy. by Band of Outsiders, Amy Adams has proved that it’s possible to look ridiculously cute while fake throwing a pie and playing with toy guns.
The dreamy polaroids, shot by the brand’s creative director Scott Sternberg, remove all signs that Amy Adams happens to be an adult and instead creates a carefree photo story. The southwestern inspired collection looks at home atop of a picnic table and seems to be a match made in heaven for drinking out of a flask in a barn.
Amy Adams is styled to look effortless and inhibited from head to toe (even while she spins on a bar in heels), which is less intense than, let’s say, her role in The Fighter—but less cutesy than The Muppets. It seems that Boy. by Band of Outsiders has found the perfect fit for her lighthearted personality.

Tavi to Toronto! The 16-year-old Rookie Magazine editor-in-chief will be in town and everyone’s invited | Hollywood yohana

Tavi Gevinson Comes To Toronto

Okay, don’t freak out. Okay, maybe do, because if you’re as big of a fan of Tavi Gevinson as we are, this is day making. The 16-year-old blogger turned editor-in-chief of Rookie Mag, will be in Toronto on October 27 to read from Rookie Yearbook One.

Rookie celebrated its first year on the Internet by creating Rookie Yearbook One (which may be one of the most beautiful books ever) and Tavi will be reading passages from it at the Indigo at Yorkdale Mall at 2pm–hopefully she teaches how to bitch face like she did with Jimmy Fallon. She’ll hop over to Magic Pony at 7pm, where there will be more book signings and dancing.
This seems like a pretty good opportunity for Rookie fans that may be a little older than the target demographic to relive their high school days (good or bad) and to see the wunderkind at work (and making us all feel old and unaccomplished).

Karl Lagerfeld thinks junk food is a bigger threat than anorexia. Interesting…. | Hollywood yohana

Karl Lagerfeld On The Subject Of Anorexia

In today’s edition of Sh*t Karl Says, he’s spoken out about anorexia in the fashion industry (which he has deemed “ridiculous”) and junk food.
Karl Lagerfeld headed to London to launch the Chanel Little Black Jacket Exhibit, and subjected himself to an interview with London’s Chanel 4 news. Instead of chit-chatting about tweed coats, the journalist decided to ask the Kaiser if he feels a sense of responsibility to design clothing for healthier looking models.
Karl’s answer is a definitive no. “I’m sorry to say it’s a subject that I consider on the bar of ridiculous for several reasons. The story with anorexic girls–nobody works with anorexic girls. It has nothing to do with fashion. People who have that, they have issues with family and things like this.”

For Karl, anorexia is not the problem, junk food is. He went on to say, “There are less than 1% of an girls [who are] anorexic, but in France over 30% of girls are big overweight. And that is much more dangerous and very bad for the health. So I think today with the junk food in front of the TV and things like that is something dangerous for the health or to girls. The models are skinny but they’re not that skinny.”
We think it may be better if Karl just sticks to talking about himself, that always provides for laughs rather than head-shakes and criticism.

Drew Barrymore and Charlotte Gainsbourg collaborate with Tommy Hilfiger in support of breast cancer awareness| Hollywood yohana

Charlotte Gainsbourg For Tommy Hilfiger

Did you ever think you’d see style icons Charlotte Gainsbourg and Drew Barrymore working together? Well, today’s the day.
Gainsbourg and Barrymore have come together for a good cause, participating in Tommy Hilfiger’s sixth annual campaign to support Breast Health International. Gainsbourg, the face of the campaign, modeled the limited edition purse, which was designed by Hilfiger. Barrymore took on the role of photographer, snapping the dreamy shot of Charlotte dozing off, bag in hand.
The classic navy and red leather tote bag (so Tommy) is being sold internationally in Tommy Hilfiger stores and will retail for $298, with $100 from each bag going to Breast Health International‘s Fund for Living—an initiative that helps women with breast cancer fund their treatments and costs that may not be covered by health care.

“The opportunity to play a part in helping such an admirable cause means a great deal to me. With this limited-edition handbag, Tommy Hilfiger is enabling people to support BHI in a very concrete way,” said Charlotte in a press release.
Charlotte and Drew are a pretty big deal on their own (read: very big), but the list of past ambassadors they are joining is stacked, from Renée Zellweger to Milla Jovovich, Tommy Hilfiger attracts a star-studded team year after year and for good reason.

Style Panel: 13 smart and stylish ways to layer for confusing weather changes | Hollywood yohana

FASHION Magazine Style Panel: Layering

It’s the middle of October and although the sun may still be shining in some parts of Canada, that doesn’t necessarily mean that temperatures are staying warm. With cooler temperatures upon us, it is time for us to start easing in to our fall wardrobes.
We already covered the options for fall boots a few weeks ago, and this week our Style Panel takes on one of the most desirable, but tricky ways to dress for fall; layering. Layering, as warm and cozy as the end result is, can be difficult for many of us because it can sometimes leave us feeling a little messy or bulky. But leave it to stores like J.Crew to show us how to work this trend properly. It’s Fall 2012 collection was an array of long sleeved shirts under thin sweaters which were then layered with blazers and coats, all the while staying tailored and not looking a touch bulky. There were many mixed prints in the collection as well, but our Style Panel already knows a thing or two about those.
Although the members of our Style Panel may experience completely different climates in the fall, they all understand the importance of layering for this season. And this couldn’t be more apparent with our two newest members. Los Angeles-based See Shop Eat Do blogger Whitney Cosgrave may not have to deal with freezing temperatures and snow, but she still layers with a trench coat for those chilly nights. Kayla Short on the other hand is prepared to take on the below zero weather in Halifax but she notes that the feared bulkiness can be avoided by balance. So have no fear and get layering!

Toronto Fashion Week Spring 2013: Laura Siegel’s desert-ready collection has sent us packing for the Sahara | Hollywood yohana

Laura Siegl Spring 2013

Just add a desert and you’ve got the perfect background for Laura Siegel’s Spring 2013 collection. Instead of bring sand storms indoors; the first show of the inaugural year of The Collections featured models perched (some teetering) on wooden boxes with colourful cacti at their feet.
Adding to the pops of colour on the floor, the models had a case of pink eye—lids were lined in a bright verging on neon pink shadow and messy updos and braids were completed by streaks of fuchsia.

But now to the clothing. Layers of knits, thermals, and gauzy tie-dyes made up what was an effortless collection. Laura Siegel played with fabrics to create new shapes from a slouchy wrap leather jacket that hit a country western note with tassels to an oversized knit which at first appeared to be a scarf but was really a sweater.
There were dresses and pants made of a white crocheted material, which was reminiscent of a park blanket but was cool enough to be city friendly. Despite, the neutral palette of greens and tans, there was one stand out top embroidered with a bacteria print in bright pinks and greens.
The Spring 2013 light and airy collection was a welcomed change from Laura Siegel’s dark winter collection, so excuse us while we book a trip to the Sahara.

Toronto Fashion Week Spring 2013 Street Style: 18 shots of brocade, layering and other fall trends on the run outside the first day of shows | Hollywood yohana

Toronto Fashion Week Spring 2013 Intro

Hopefully having a couple of weeks to relax and refresh after the end of Paris Fashion Week did you well, because Fashion Week Spring 2013 continues on. This time the shows are just mere steps from our front doors as Toronto Fashion Week gets underway.
Officially World MasterCard Fashion Week doesn’t start until next week, but that doesn’t mean Fashion Week is already in full swing. Our resident street style photographer Stefania Yarhi was out yesterday snapping all the fashionable Torontonians as they rushed from The Collections to The ShOws. And rush they did! Going from Chloe Comme Parris and Label at the Burroughs Building to Tanya Taylor and Jean-Pierre Braganza at Andrew Richards Design in a small amount of time is no easy feat, but the fashion crowd did their best to not miss these presentations.

Despite being up against cool fall temperatures, Yarhi’s lens caught many fashionable ladies and gents embracing the trends for Fall 2012. Taking a cue from Dolce & Gabbana’s Fall 2012 collection, brocade was on the mind of many, appearing on a pair of black open-toed boots and on a very chic military-inspired jacket. Many people Yarhi snapped perhaps sought advice from our latest Style Panel by adding on layers of sweaters, jackets and scarves. One attendee worked the trend quite well by pairing her button up shirt under a classic houndstooth blazer. Two Fall 2012 trends in one!
Sadly, we have yet to see any appearances of Balenciaga’s sci-fi sweater that seemed to dominate Fashion Weeks last month (maybe everyone’s making their own?) but there’s still plenty of time over the next couple of weeks for it to make an appearance! Stay tuned for our continued street style coverage.

Toronto Fashion Week Spring 2013: Jean-Pierre Braganza updates his geometric edge with 28 big-city takes | Hollywood yohana

Jean-Pierre Braganza Spring 2013

Way East at Toronto’s Andrew Richards Design, London-based designer Jean-Pierre Braganza returned home to present his third show as part of the ongoing offsite effort The ShOws. Once again, he played master of geometry, only this time, offsetting his zigzagging prints with loose flowing material that created a big city babe vibe.
The embodiment of Braganza’s sharp/slouch play was a three-piece tuxedo suit in which crisp lines at the top and flowing loose pants at the tips elongated models bodies (as if they needed the help). In Jean-Pierre Braganza’s signature style, he used asymmetry to create unique lines and shapes in every single look that walked down the runway.

Electric red and blue patterns burst throughout the collection—almost like a print of the highs and lows in an electro song. And to cap the looks: models wore an innovative, even Avatar-esque take on the braid and super-cat eyes.

Toronto Fashion Week Spring 2013: Sid Neigum makes his latest case for colourless cool | Hollywood yohana

Sid Neigum Spring 2013

Colour for spring? Pfft. Or at least, that’s what Sid Neigum’s Spring 2013 collection has convinced us. The Toronto-based Albertan showed a collection with long jersey dresses, fashion doo-rags, and majorly smoky eyes which when combined, created the ultimate cool girl look (look out Wang, Sid Neigum’s coming for you).
Neigum welcomed the reverse mullet cut to the runway—long in the front and bootyliciously short in the back—which is a necessary change from the current mullet craze out there on the mainstream market. The standout pieces of the show were the unexpected knits, ranging from a turtleneck dress to a grey oversized sweater piped with leather, the pieces were kind of a fashion reality check that made us realize knits are not only for fall.

Leaving colours off the runway has become of a bit of a trademark for Sid Neigum and this collection was no exception—blacks, whites and a light purple created a neutral palette that just worked. Sid Neigum, you just keep doing you.

Toronto Fashion Week Spring 2013: Tanya Taylor brings her promising flower power-inspired sophomore collection home | Hollywood yohana

Tanya Taylor Spring 2013

Toronto native Tanya Taylor returned home from current home base in New York to show her sophomore collection as the first to be presented in this year’s expat designer portfolio at The ShOws. And it couldn’t have been at a better time. Since starting her career designing for Elizabeth and James after degrees from McGill University and Parsons New School for Design, Taylor’s star has been rising, and since launching her first solo collection last season, we daresay it’s surging to the top.

Her sophomore effort for Spring 2013 was fun, flirty and refreshing in a way that we haven’t seen in these parts. Inspired by the Sandy Lane Hotel in Barbados, flower-power ‘60s prints were mixed together and styled alongside headscarf accessories giving it that retro getaway feel. Dresses featured side cut outs and full flowing A-line skirts. Pencil skirts were paired with belly baring tops and jackets worn over the shoulders. A key jacket in the collection was double breasted and was featured in blue, black and coral.  The final strapless column look sparkled with Tanya Taylor’s bright floral covered in sequins. This sweet collection is one we hope to see in Canadian stores this spring.

Toronto Fashion Week Spring 2013: Layer upon layer of Jeremy Laing glory | Hollywood yohana

Jeremy Laing Spring 2013

Jeremy Laing knows what’s up for Spring 2013 and his collection shown last night on the final day of The ShOws was undeniable proof. With details straight out of the ‘90s (think cargo pockets, tear-away buttons and cornrows), the collection of neutrals was layer upon layer of glory.
Laing found the season’s sweet spot—the spot where five layers are none too many and where a metallic slate button down looks downright staple. Mid-way through the show, a two-tone grey and white button down dress (ahem, the new tear-away?) helped it reach a sporty high. Other than the sporty slouch that Jeremy Laing perfected, the collection mixed in structure and many pieces had a sort of body armour vibe with cut-outs, exposed zippers and thick fabrics. Laing used beaded shoulder pad-esque pieces connected by thin black straps to create a sultry yet refined neckline like that of a futuristic sport playing goddess.

Toronto Fashion Week Spring 2013 Street Style: 20 shots of varsity jackets, faux fur and a Nirvana T-shirt outside the shows | Hollywood yohana

Toronto Fashion Week Spring 2013

Toronto Fashion Week(s) Spring 2013 is in full swing and the first two batches of street style photos from Stefania Yarhi are just the appetizer to the main course, which will kick off on Monday at David Pecault Square.
There may be no Anna Dello Russo, Miroslava Duma, or Taylor Tomasi Hill running about the city, but that’s not to say our very own Toronto natives aren’t just as stylin’. Since it’s nearing the end of October, it’s getting cold outside (it’s Canada!) so show goers have taken a liking to wearing layers outside the shows and refuse to take them off even when inside. The varsity jacket and motorcycle jacket has become a go-to piece seen on multiple girls about town.

Cedric Gasaida, singer for Azari & III, remixed and matched five prints together to create a mishmash of colours (topping it off with a leopard print turban) while another girl did the opposite in a completely monochromatic look in white. The graphic tee has made the transition from fashion month to Toronto and a Nirvana skeleton shirt was matched with a yellow blazer and black choker.
We’re feeling pretty greedy right about now, because we want more street style photos. A whole weekend is far too long to wait.