What's the Scoop on Spring Denim? | yohana
Of course, my darling denim diva! Lucky for you, we were just at the Magic trade show in Las Vegas, where we previewed the spring collections of some of the hottest jeans brands around.
First of all, if you guessed that bell bottoms would be big—ding, ding, ding, ding, ding—you're so right! "The pendulum has swung away from the skinny jean," says Ryan Dziadul, PR manager for 7 For All Mankind. Thank goodness! We were getting tired of squeezing into our skinnies. Dziadul adds: "It's more flattering to have a bell bottom. It evens out the silhouette and lengthens legs."
But the influence of the '70s doesn't just stop there.
Jill Shehabar, East Coast sales marketing director for [Blank], tells me that in addition to doing bell bottoms in white and self-belted versions, they will also be doing patchwork high-waisted cutoff shorts. (Yes. Cutoffs. Are. Sticking. Around.) "It'll be a retro season," she says.
The folks at PRPS are getting in on the action with jeans that have fringe-embellished pockets. "We're doing very hippie-inspired looks with fringe, tie-dye and embroidery," explains Lia Fischer, brand manager for PRPS.
Other trends:
Jeggings are here to stay. These babies suck you in, but are still comfy thanks to a forgiving stretch.
Light washes shine. Lighter jeans will rule in the spring. "White denim is key" for 7 For All Mankind.
Military-inspired fashions soldier on. A lot of denim companies will still be putting out cargo pants styles in army green and other colors as an alternative to jeans. You will also see some camo jackets in the mix.
What's out? The Southern California staple: boyfriend jeans. Fischer informs me that they're on their last leg. "A slim boyfriend will still be on trend, but the look is tapering off," she says. "We did, however, keep a version of it in for our spring collection because our brand is very tomboy chic. We just updated the fit and sexed it up a bit."
First of all, if you guessed that bell bottoms would be big—ding, ding, ding, ding, ding—you're so right! "The pendulum has swung away from the skinny jean," says Ryan Dziadul, PR manager for 7 For All Mankind. Thank goodness! We were getting tired of squeezing into our skinnies. Dziadul adds: "It's more flattering to have a bell bottom. It evens out the silhouette and lengthens legs."
But the influence of the '70s doesn't just stop there.
Jill Shehabar, East Coast sales marketing director for [Blank], tells me that in addition to doing bell bottoms in white and self-belted versions, they will also be doing patchwork high-waisted cutoff shorts. (Yes. Cutoffs. Are. Sticking. Around.) "It'll be a retro season," she says.
The folks at PRPS are getting in on the action with jeans that have fringe-embellished pockets. "We're doing very hippie-inspired looks with fringe, tie-dye and embroidery," explains Lia Fischer, brand manager for PRPS.
Other trends:
Jeggings are here to stay. These babies suck you in, but are still comfy thanks to a forgiving stretch.
Light washes shine. Lighter jeans will rule in the spring. "White denim is key" for 7 For All Mankind.
Military-inspired fashions soldier on. A lot of denim companies will still be putting out cargo pants styles in army green and other colors as an alternative to jeans. You will also see some camo jackets in the mix.
What's out? The Southern California staple: boyfriend jeans. Fischer informs me that they're on their last leg. "A slim boyfriend will still be on trend, but the look is tapering off," she says. "We did, however, keep a version of it in for our spring collection because our brand is very tomboy chic. We just updated the fit and sexed it up a bit."
We Angelenos are grateful!
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