An “army of beautiful girls” at Greta Constantine | Hollywood yohana
With bleached-out brows being a huge beauty story from Milan, Greta Constantine showed its support for the trend with a brow-less “army of beautiful girls.” However, instead of bleach, brow hair was blocked out with the use of Pros-Aide adhesive. M.A.C senior artist Melissa Gibson explained that by taking away the characteristics that eyebrows provide, all the models look alike—resulting in a “mechanical, almost science fiction–like” aesthetic. Eyes were blacked out with M.A.C Chromaline in “Black Black” and then given a shimmering shot of M.A.C Pigment in “Gold Metal” to prevent the look from being flat, but also to add a “hint of glamour.” Cheeks were kept bare and a salmon-pink shade of lipstick (M.A.C lipstick in “Hue”) brought a bit of beauty back to the overall look. Gibson explained: “We’re playing not on the ugly, but the sinister parts of beauty. You have to take it all away and then add specific elements back in.”
When it came to hair, the buzzword flying around backstage was “texturized.” To prep models’ hair before styling, L’Oréal Professionnel’s Fresh Dust dry shampoo was used to give bulk and texture—a step that would usually be done by hairspray. L’Oréal Professionnel portfolio artist Daniel of Salon Daniel noted that the advantage of dry shampoo is that there’s no worry of over-saturating the hair with product, a definite requirement for the style at Greta Constantine, which was intended to look extremely sculptural and clean. Daniel wanted to complement the strength and structure of the clothes with a hairstyle that commanded just as much attention—a so-called “touch of evil.” The slicked-back style included a hidden ponytail at the crown, with hair pulled and pinned from the front and sides to cover it up.
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