Victoria Beckham’s newly released cat-inspired diffusion line has already sold out in London | Hollywood yohana
Victoria Beckham’s newest line with the very James Bond-esque name, Victoria, Victoria Beckham has caused a major fashion ruckus, selling out of Harvey Nichols on its first day in stores.
Inspired by cartoon character Emily the Strange, the line is decidedly mod with ‘60s shifts and Mondrian-worthy colour blocking. The “affordable” collection starts at £395 (which according to our rough calculations is upwards of $600). That’s Carven worthy, people! Yet somehow the steep pricing hasn’t deterred the masses, as there are already waitlists for three dresses, priced at almost $1,000. Canadians have no fear though, the collection is going to be available at Holt Renfrew very soon, and there’s no wait list to report as of today!
There is a definite feline undertone to Victoria, Victoria Beckham—bejeweled cat mannequins sport divine kitten-printed dresses. Who knew cats were the It animal of the moment? First Jason Wu’s Target line, and then Kate Moss and Lara Stone sporting sparkly cat ears on the cover of LOVE.
To promote it all, Beckham has collaborated with filmmaker Quentin Jones to produce a feline-frenzied fashion short, which may be our favourite fashion film since Prada’s Summer 2011 video (not including ours, of course).
THEY SAID:
Fashionista: “This fashion film to promote the debut of Victoria Beckham’s … is easily among the best we’ve ever seen (and we’re not saying that just because there are cats, swear).”
Mirror: “Only ‘affordable’ in high fashion circles still carries a rather hefty price tag of £500 upwards for a simple but chic shift dress. And no matter how chic it is, that’s still a lot of mullah.”
Shoppers Base: “The clothing collection includes above the knee dresses that feature scalloped edges and quirky cat, cloud and moon motifs, which apparently have been inspired by the fairy-tale cartoon character, Emily The Strange, (no I haven’t heard of it either.)”
WE SAID:
Paige Dzenis, associate online editor: “Hold up, Emily The Strange? I actually really liked a few of the Victoria, Victoria Beckham pieces I’ve seen, but finding out that the inspiration was a mock-gothic cartoon is rather ruining it. Quick! Someone from her team replace the mention of this suburban mall chain icon with an obscure twee one instead!”
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