We smell a fashion battle in the making… Milan fashion week will overlap with New York and London next year | Hollywood yohana
Fashion week schedules are about to get tighter: Milan is bumping up the dates of next year’s fashion week so that it overlaps with both New York’s and London’s. Attendees barely had enough time to make it from place to place this year (our own Susie Sheffman was rushing the gates at Pearson to make it to Gucci on time).
What’s to blame for this headache? New York fashion week always kicks off on the second Thursday of September, which will fall late in the month next year. NFW won’t move their dates up for fear of working on the Labour Day weekend. Milan suggested Paris move their RTW shows to July, which Paris politely declined. Condé Nast is particularly un-jazzed about Milan’s change and announced that their editors will not skip out on New York and London. No Anna in the Prada front row?
If the schedule stays as is, editors will have to choose between cities and just like gym class, no one wants to be picked last.
THEY SAID…
Jonathan Newhouse, Condé Nast International chairman: “We at Condé Nast do not want the schedule to be changed. We very much oppose moving the Milan shows earlier so that they overlap or conflict with the London fashion shows—or with the New York fashion shows or those of any market.”
Styleite: “Milan’s got its back against the wall here, but the Italian Chamber of Fashion says it will make a decision “well before the end of the month.” We have to imagine they’ll come to this decision in a dark, smoke-filled room somewhere, where Miuccia Prada and Stefano Gabbana are swearing like sailors at Domenico Dolce and Dean and Dan Caten. But honestly, what better option do they have than to fall back into line?” \
Fashionista: “So, to recap: The U.S. and England are united on one side, while Italy is in clear opposition and France seems cool with whatever, but may side with Italy. (How insane is this??)”
WE SAID…
Susie Sheffman, fashion director: “This sounds like a disaster waiting to happen. It’s hard enough to make the schedule work even with a month long show season.
I highly doubt the shows will ever get pushed back to the summer—as the fashion flock will never give up their precious August vay-cay. What it will do is force retailers and editors to prioritize—attend fewer and only the most important shows, and split their staff up. Should be interesting!”
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