Lauren Conrad | yohana
For Fashion's Night Out in L.A., the reality star-turned-designer celebrated the launch of her clothing line, Paper Crown, at Nordstrom at The Grove. She gave us the scoop on her style and the inspiration for her collection.
WHAT SHE'S STYLIN': The navy Lola dress from the Paper Crown's fall collection—it also comes in mustard.
FASHION PHILOSOPHY: I dress girlie and polished, but with a very California feel. I'm also drawn to very romantic pieces when I'm shopping. I love that feminine romantic look where it's free-flowing and just very beautiful.
BLAST FROM THE PAST: I was a little bit more casual, but I was also younger and I grew up in a beach town. I had to have my flip-flops torn away from me.
PLAYING DESIGNER: Paper Crown is something I've done on my own, which has been really fun. Quality was a really big focus. We wanted to do really beautiful fabrics and focus on getting a beautiful fit. So the pieces are a little more classic and timeless—they can be worn throughout the seasons. Mustard is in for fall, so we did a lot of that. I really like the tailored pieces the camels, mustards and nude. It's a little traditional, but I loved that. Leather is big, too, so we did a couple of leather pieces.
NAIL GIRL: Yesterday, I had a lavender nail with a silver tip. I like twists on French manicures, like the half-moon nails. I've been doing those a lot lately. It's fun because you can do your nails a solid color and the next day you can update them. I'm a paint-your-nails-every day girl.
TRANSITION TO FALL: Flared denim was really big all throughout summer and I think its going to carry into fall. The weather in L.A. doesn't change much so I don't have much to worry about, but layering is so big during the fall. You're just working with pieces, like wearing a light weight blouse that you are layering a blazer over. I'll also do shorts or a skirt and add tights. So I'm all about playing around.
RULE BREAKER: I always wear white after Labor Day—I think I wore it yesterday! White in winter is so beautiful that is a rule that I never really follow.
DATE NIGHT: You should wear something that you feel comfortable in because you don't want to be fidgeting all night if something is too tight or short. It's definitely important to look like yourself on a date. You don't want to dress up like somebody else or wear too much makeup and big hair. But it's also very important to know what you are going to do because if you are getting dressed for a dinner date and you go bowling that's an issue.
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