Gap acquires Intermix: Is this a match made in retail heaven? | Hollywood yohana
Gap Inc. is buying multi-store luxury boutique Intermix to the tune of $130 million, according to Women’s Wear Daily. The two companies have been in talks for at least a month; with Intermix looking to expand it’s reach and Gap looking for an opening in the luxury market.
The pairing will likely be beneficial for both companies. Gap will be upping its fashion credibility by investing in a highly fashionable store. Intermix will have a major retailer behind it, with the resources and expertise to potentially grow worldwide. Word is that Gap plans to expand Intermix overseas as well as doubling the store count. Intermix currently has one store in Canada (located at 130 Bloor St. West in Toronto), but we’re hoping that this partnership could lead to more stores across Canada.Gap Inc. is buying multi-store luxury boutique Intermix to the tune of $130 million, according to Women’s Wear Daily. The two companies have been in talks for at least a month; with Intermix looking to expand it’s reach and Gap looking for an opening in the luxury market.
The pairing will likely be beneficial for both companies. Gap will be upping its fashion credibility by investing in a highly fashionable store. Intermix will have a major retailer behind it, with the resources and expertise to potentially grow worldwide. Word is that Gap plans to expand Intermix overseas as well as doubling the store count. Intermix currently has one store in Canada (located at 130 Bloor St. West in Toronto), but we’re hoping that this partnership could lead to more stores across Canada.
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