Joe Fresh Spring 2013 look book | Hollywood yohana

Joe Fresh Spring 2013


Joe Fresh may have turned down the colour palette for its Spring 2013 collection but that’s not to say the collection was anything less than visually striking. Metallics, black and white prints infused with pops of yellow came together to create a sixties-inspired collection that was completely modern and ready for 2013.
Now that the rest of the collection for spring has been released, we’re excited to see these retro-inspired designs take form and be mixed in with what we’ve grown accustomed to from Joe Fresh—coloured sweaters, bright oxfords and bold pants.

Joe Fresh wasn’t alone on the Spring 2013 runways with his take on mod silhouettes, we saw designers like Marc Jacobs and fashion houses like Louis Vuitton embrace geometric prints and ‘60s silhouettes as well. These retro pieces have made their way off of the Joe Fresh runway and will take their place on store floors in the spring. Joe has taken the geometric print and created trippy black and white blouses and tossed in some bright colours to create a work-ready trouser.
As for Joe Mimran’s in store take on metallics for spring, there is a silver denim jacket and matching jeans that feels so wrong to want, but just so right. Wearing these pieces together would be like being an astronaut at a disco, which seems pretty perfect in our minds.
Keeping with never-ending trend of coloured denim, Joe Fresh has upped the hue and made pants so bright they are almost neon (but they aren’t because that’s so Spring 2012). And for those who aren’t prepared to jump head first into the metallics or the brights, Joe Fresh has updated its ever-classic oxfords and cardigans and added on trend colours like light pinks and green with cute details like a bow-backed chunky knit.

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